Our purpose is to put a smile on your face, deepen human connection through experienced based travel, and be a company that benefits the planet.

Roll is part of a growing movement of purpose-driven sustainable businesses in Durango that are carving a new path toward a life sustaining economy. As a sustainable business, we offset our carbon footprint through the Four Corners Carbon Fund and partner with Shaw Solar to power our ebikes and office at the Smiley Bldg, American Sustainable Business Council, Green Business Roundtable, Durango Farmers Market, and Local First.

What do we live for? We live for possibility. We live for ingenuity. We live for unplugged moments with family and friends out in nature. And, we live for human powered transportation. Boards and bicycles are among the best design inventions ever created. Adding solar powered electricity to your ebike adventure and/or your own human power to float the Animas River helps keeps our air clean and ensures Durango's sustainable future.

We can't wait to getting you Rolling!