We started ROLL to put a smile on your face, to connect people, and to be a company that benefits the planet. What makes our hearts beat? We believe in possibility. We believe in ingenuity. We believe in unplugged moments. Moments with family and friends. Moments alone in nature. We believe in the power of joy to influence human potential.

And, we believe the bicycle is one of the best design inventions ever created. Adding solar powered electricity (yep, we have solar panels to juice up the ebikes!) to such an iconic design takes us into a better future. Roll is part of a growing movement of conscious businesses that are carving a new path toward a life sustaining economy.